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Social Media Marketing
Let’s get growing
With 77.9% of the UK population using social media platforms, and the largest growing demographic to adopt these platforms in the UK is the over 65’s, social media is an essential tool in the digital marketing toolkit. Whoever your prospective customers are, you can find them on social media.
Our Approach
Social Media Marketing Strategies Led By Data
What We Do
We optimise social media marketing campaigns using three key pillars:
Audience
We ensure we are targeting exactly the right audience, by using our proven strategies to identify your ideal customers for your business by navigating them through the layers of our marketing funnel strategy which includes prospecting, retargeting and retention, to help your business grow, whilst at the same time minimising any wasted spend on promoting to the people who are not a good fit for your business.
Creative
Marketing is a combination of both art & science, that is because different images, videos, written copy and tone of voice will resonate differently with each target audience, and each part of your ad creative will need to be tested and refined until we reach the optimum ad combinations – for each stage of the customer journey – whether the desired outcome is a lead, a conversation or a sale.
Data
As the adage goes “if you can’t measure it, you can’t manage it”, that’s why at Pivotal Digital Marketing, we will not spend a single penny of your advertising budget without first ensuring is fully tracked using your chosen social media channels as well as Google analytics to ensure we are constantly optimising and improving. Data leads to good decisions, good decisions lead to better results.
When these three elements are joined up with a great website, landing page and business offering you will be primed for business success – whatever industry you are in
Let our clients do the talking.
Work with us
Our process is designed to identify, address, and overcome your specific challenges:
- Assessment: We start by understanding your business, its challenges, and aspirations to understand if we are the right fit to help you achieve your goals.
- Business Discovery: We will dive deep into your current operations, learn your processes, and interview you and your team to understand the areas for improvement.
- Strategy Development: Based on this understanding, we craft a bespoke strategy, discuss this with you in detail and craft an implementation plan together.
- Implementation: We work closely with you to implement these strategies and systems, ensuring alignment with your goals.
- Continuous Support: Our journey with you doesn’t end with implementation. We provide ongoing support to adapt and refine strategies as your business evolves.
At dibble, we’re committed to unlocking the potential of your business. Contact us to start your journey to growth and innovation.
Find out if we are the right fit
Let us know about your current operation and we can arrange a chat to learn more about your business. If we are the right fit to help we will arrange a follow up call. If we are not, we will be happy to suggest some alternatives to our services.